Why You should Integrate Live Chat to your Website with Olark

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If you are looking for ways to improve your business, generate more traffic and sales – Olark is a name worth remembering. Ask any established business owner what the key to running a successful company is and they will tell you it is all about the customers. Look after your customers and they will keep on coming back. Not only this, they will be happy to tell others about how great your company is. A good relationship with customers comes from interaction, Olark allows exactly this.

Olark is a live chat application that can be integrated with your existing instant messenger client and be placed as a small chat box on your site, allowing you to converse with customers and track data in real-time. Installation can be done in a few simple, jargon-free steps and your widget can be designed to match the theme of your website.

The possibilities of Olark are endless. From the ability to reach out and help customers, providing advice and answering questions to the gathering of visitor information – even when you are offline – to help improve your website performance.

Installing Olark on your site can really drive your business forward and put you ahead of competitors. As a web-based retailer, this tool requires consideration at the very least. Take action now! All your competitors are doing it!

Add Olark for Real-time Chat on your Website

olark.comOlark is a web-based application that allows real-time chat and monitoring of website visitors through instant messaging clients. Now that the formal description is out of the way, let’s look at what Olark can offer to website operators and their customers.

If you run an online business you don’t need me to tell you how important it is to provide customer care. Many website operators do this by responding to emails and answering phone calls, Olark takes the relationship between operator and customer to a new level; one that is lot more personal.

Olark chat

Olark is primarily an instant messaging service and it performs this duty excellently. Installation is very straight-forward: simply choose whether to copy and paste the Olark JavaScript snippet into your website’s code or opt for a link for visitors to click on if they require assistance. From here, you can choose which instant messaging service to integrate with. All of the popular IM clients work with Olark, so this will not be a problem. Once this is complete you are ready go – it is that easy. In fact, the whole installation process takes less than 5 minutes!

Olark can be customised to blend in with the colour scheme of your site and the only noticeable change to the site is the small widget in the bottom right-hand corner. As you would expect from an IM, the chat on Olark is fast and does not lag in any way. You can choose whether you wish to engage with visitors or let them make the first contact. As a stand-alone chat tool, Olark is worth the monthly fee, however, it is much more than simply a way to communicate with customers.

Visitor tracking

Like I said, Olark is primarily a live chat application, but it is also much more. Actually, it doesn’t have to be a chat tool at all; you can choose to hide the IM completely and use Olark purely to monitor visitors should that appeal to you.

From the operator’s perspective, Olark is an excellent application and can be vital for business. There are a number of key features that allow the improvement of customer service. The first is the ability to gather information about visitors even when you are offline. Details of URL, location and status are all available, and whilst in a conversation, both operator and visitor can view the same page, meaning customers can be helped more thoroughly. Multiple operators can also join in a conversation when required.

Olark can also be integrated with Google Analytics, providing you with essential feedback on when your site is most visited.

Of course, not every site may require a chat tool and just how many people will use the feature in relation to the monthly subscription fee may be a worry. That being said, you will never know until you try it. Olark are currently offering a free 14-day trial, I would recommend that you take this option and see how well it performs before signing-up.