As a newcomer to the world of e-commerce, I am constantly learning new things about web-based business. One of the things I learnt from a more successful friend was about the benefits of customer communication, not just in replying quickly to emails and voicemails but interacting in real-time. I was then introduced to an application by the name of Olark – I have never looked back.
Olark is a live chat application that can be integrated onto any website via instant messenger. Being able to chat with the few customers I had at the time, answer questions and help people navigate the site, allowed me to close a few extra sales. It also helped me build a good reputation, which in-turn resulted in more traffic. After being impressed with the free 14-day trial I decided to go with the Bronze package at $15 per month. This provided me with the application, the ability to monitor 10 visitors at any one time and engage in unlimited conversations. Within months business had increased and I employed a couple of extra staff to meet demand, I also outgrew the Bronze package.
Olark allows you to see key information about visitors in real-time and links up with Google Analytics, both essential in providing a better customer experience. It is also fuss-free and can be set-up in minutes. I really cannot say a bad word about Olark.
If you a serious about being successful online, you need Olark in your life. Period.